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Genuine Discoveries Morocco, region by region
Destinations

Every place tells a different story.

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Where to go

Eleven places, four kinds of Morocco

Morocco isn't one destination — it's several, stitched together. Explore them on the map below, or tell us how you want to feel and we'll build the itinerary that connects the right ones for you.

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Every pin is a place we can take you. Click one to read about it, or browse the list — the two stay in sync.

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Marrakech1
The Red City

Marrakech

Snake charmers at dusk, a thousand souk alleys, and gardens Yves Saint Laurent couldn't leave. Marrakech never sits still. Founded in 1070 and still the country's beating heart, it is a city of two halves: the medina, where donkeys and mopeds share lanes barely wide enough for both, and Gueliz, where the cafés would not look out of place in Paris. Jemaa el-Fna fills at sunset with storytellers, musicians and food stalls — chaotic if you arrive alone, extraordinary with someone who knows which stall to stop at. Give it three days.

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Fes2
Morocco's Oldest Medina

Fes

Nine thousand lanes, no cars, and the world's oldest university still teaching. Fes el Bali has barely changed in a thousand years — the tanneries still work by hand, the brass-beaters still keep the same rhythm, and bread still goes to the neighbourhood oven each morning. Al-Qarawiyyin was founded in 859 by a woman, Fatima al-Fihri, and holds the title of the oldest continuously operating university on earth. It is the one Moroccan city where a guide is not a luxury but a necessity.

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Rabat3
The Quiet Capital

Rabat

The capital, and the calmest of the imperial cities. Rabat wears its status lightly: wide boulevards, a tram, and an Atlantic breeze that keeps it cool when Marrakech is baking. The Kasbah of the Udayas falls to the river in blue-and-white lanes, the Chellah is a Roman city that storks have colonised, and the Hassan Tower has stood unfinished since 1199. Most tours pass through in two hours. It deserves longer.

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Casablanca4
Modern Morocco

Casablanca

Morocco's largest city and the one most travellers skip — usually a mistake. The Hassan II Mosque is the reason to stop: its minaret is the tallest in the world at 210 metres, part of the floor is glass above the Atlantic, and it is one of the very few mosques in Morocco non-Muslims may enter. Beyond it, Casablanca is the working, modern country — Art Deco boulevards from the French era, a serious food scene, and almost no tour groups.

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Chefchaouen5
The Blue City

Chefchaouen

The blue city, and far more than a photograph. Chefchaouen was founded in 1471 and painted blue by Jewish refugees in the 1930s — the colour has been renewed by hand every year since. Set in the Rif mountains at 600 metres, it is cool when the rest of Morocco is not, and the pace is slower than anywhere else in the country. Come before the coaches arrive at ten and the streets belong to cats, old men and you.

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Essaouira6
The Windy City

Essaouira

Marrakech's opposite, three hours west. Essaouira is white walls, blue shutters, Atlantic wind and gulls — a working fishing port where lunch is whatever came in that morning, grilled on the quay. Orson Welles filmed Othello on the ramparts; Jimi Hendrix came in 1969 and the town has traded on it ever since. Thuya wood workshops, argan cooperatives in the hills, and kitesurfers on a beach that goes on for miles.

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Merzouga & Erg Chebbi7
The Great Dunes

Merzouga & Erg Chebbi

Erg Chebbi is the Sahara people picture: dunes up to 150 metres high, apricot at midday and blood-orange at dusk, running unbroken to the Algerian border. You arrive by camel at sunset, sleep in a camp with real beds and en-suite bathrooms, and wake for a sunrise that justifies the alarm. Nearby, the village of Khamlia was founded by descendants of Malian slaves whose Gnaoua music is trance and prayer at the same time.

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Dadès & Todra Gorges8
Morocco's Grand Canyon

Dadès & Todra Gorges

Two canyons, twenty minutes apart, and completely different. Todra closes to fifteen metres wide with 300-metre walls — you walk the river floor with light falling as if through a window, and climbers hang off the rock above you. The Dades is gentler and greener: earthen kasbahs above almond terraces, and rock formations the locals call monkey fingers. The road between them is one of the great drives in Morocco.

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High Atlas Mountains9
Berber Heartland

High Atlas Mountains

The mountains that made Morocco. The High Atlas runs 700 kilometres and tops out at Jebel Toubkal, 4,167 metres and the highest point in North Africa. This is Amazigh country — the language in the valleys is Tashelhit, not Arabic, and the villages are built from the same earth they stand on. Walnut groves, terraced barley, mule tracks and a hospitality that is genuinely hard to refuse. Jaouad grew up here.

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Aït Benhaddou & Ouarzazate10
UNESCO Kasbah Country

Aït Benhaddou & Ouarzazate

The door to the desert, and Morocco's film capital. Aït Ben Haddou is the reason most people come — a UNESCO ksar of earth and straw rising out of the riverbed, standing in for Jerusalem, Rome and Meereen in Lawrence of Arabia, Gladiator and Game of Thrones. Families still live inside the walls. The Atlas Studios nearby keep sets from four decades of filming, and the Fint oasis south of town sees almost no visitors at all.

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Your Journey Begins

Which Morocco is calling you?

Tell us the regions and moods that speak to you, and Jaouad will design an itinerary that links them — at your pace, in your style.

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